The Road Ahead for GPSNR’s Working Groups

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Strategy and Objectives Working Group

Moving forward, a key focus of the Strategy and Objectives Working Group is to look at increasing Working Group alignment within the Platform. Considering the interconnected nature of the work and the plan for Working Group-level Theories of Change, there is merit in bringing the Co-Chairs of Working Groups together to explore how to create better alignment. To this end, the Working Group is considering activities for the end of the year to build unity and alignment across all Working Groups.

The Working Group is also developing a procedure to assess external programs that are brought forward for GPSNR’s support, either by member organizations or by Working Groups. This process will involve evaluating the measurable Key Performance Indicators (KPIs) for the project and to what degree the project links to GPSNR’s Theory of Change. 

Under the Equity sub-Group, the Living Income Gap studies for Indonesia and Thailand are now underway following the award of the proposals to the selected bidders.  

Smallholder Representation Working Group

Prior to the General Assembly (GA), the Smallholder Representation Working Group had organised three international calls to prepare smallholders for the GA. A fourth international call will be held sometime mid-October. 

In the lead-up to this final international call, a round of national calls are being held with the help of the various Country Champions. During these national calls, smallholder members will be able to gather their thoughts around the GA, approved resolutions and Executive Committee election results, as well as to think collectively about the issues they would like to cover as a category during the international call, and, moving forward, the details of the engagement mechanism they wish to implement within the category.

Post-GA, the Smallholder Representation Working Group will explore how best to integrate members of the newest category into the various Working Groups. The Working Group is also looking at its exit strategy, having achieved the goals set out for it in its Terms of Reference document.   

‘Policy Toolbox’ Working Group

Following the approval of the proposed policy framework, a multi-stakeholder Technical Working Group will be set up to draft the Implementation Guidance for member companies. 

Concurrently, the Working Group will also develop a policy equivalent and implementation guidance for smallholder producers, and civil society.   

The Shared Responsibility Working Group, whose creation was approved by the Executive Committee, will be established to identify how the responsibilities and costs of implementing sustainable natural rubber initiatives can be more equitably distributed across stakeholder categories. It will help to inform the development of the Implementation Guidance, while bearing in mind that whatever requirements are defined for smallholder members, those members should not carry the burden of a higher cost to implement sustainability activities and comply with the Policy or Implementation Guidance to be developed.

‘Capacity Building’ Working Group

At the end of July 2020, the Capacity Building Working Group had presented finalized capacity building strategies for four selected countries, to the Executive Committee.

For its next steps, the Working Group will be developing implementation guidelines and an evaluation framework. This will be crucial in ensuring that the various capacity building activities are put in place in a concise and effective manner leading to the outcomes framed in GPSNR’s Theory of Change. The Working Group will continue to discuss the feasibility and find consensus on an approach that relates to carbon compensation schemes around natural rubber. 

Finally, the Working Group will also refine its group structure to better address the changing roles and responsibilities it now faces.

‘Traceability and Transparency’ Working Group

The Working Group has awarded the GIS Database and Mapping Tools study to the Zoological Society of London (ZSL), and the Traceability and Transparency Tools Comparison study to e-Audit Hong-Kong Limited (e-Audit). 

The studies are ongoing, and the Working Group will then use those studies to develop next steps as well as recommendations to the Executive Committee.

The Working Group will also be continuing conversations on risk-based approach methods to evaluating field-level legal, social and environmental risks.

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Capacity Building for Natural Rubber Smallholders

The regional sub-Groups of the Capacity Building Working Group continue to advance discussions on developing country-specific capacity building goals and strategies for Indonesia, Thailand, Côte d’Ivoire and Myanmar. 

The sub-Groups have made progress in identifying three issues of priority per country. Focusing on these issues, the sub-Groups have pinpointed the drivers or causes of these issues, as well as developed priority actions to address them. Having already established who the existing stakeholders conducting on-the-ground capacity building projects are, the next step is to approach identified local agencies to discuss possible collaboration and partnership. 

The Capacity Building Working Group is developing a budget estimate that would provide a more comprehensive overview of the resources involved in carrying out the planned capacity building initiatives.

The members of the Working Group recognize the importance of involving smallholders and government agencies in the process of developing these capacity building plans, and are working towards engaging these parties in the discussion.

Meanwhile, the Smallholders Representation Working Group continues to finetune the onboarding programme for smallholders prior to the General Assembly 2020. A sub-Group has also been formed to consider the issue of financial support for smallholder participation at subsequent General Assembly meetings. 

GPSNR Staff May 21, 2020

Shared Responsibility in Action: Goodyear and GM Support Smallholder Rubber in Indonesia

Indonesia is the world’s second-largest producer of natural rubber, a material vital to the global tire and automotive supply chain, which consumes more than 70% of global production. However, the country’s smallholder farmers, who produce the majority of this rubber, face mounting challenges, including aging tree stock, limited technical support, and decreasing participation from younger generations.

Figure. 1

To help address these structural issues, The Goodyear Tire & Rubber Company has supported the Smallholder GAP Coaching Project since its launch in 2022 under the Global Platform for Sustainable Natural Rubber (GPSNR). In its third phase (September 2024 to September 2025), Goodyear is joined by General Motors (GM) as a co-funder. As shown in Fig. 1, this phase has exceeded its target, reaching 2,767 smallholders in South Sumatra (target: 2,700).

 

Coaching the Next Generation

This project established participation targets of at least 40% women and 20% youth. By July 2025, these benchmarks were not only met but exceeded — 1,182 women (109%) and 791 youth (146%) have received coaching.

One of these youth participants is a 24-year-old farmer from South Sumatra who manages a 1.5-hectare rubber plot inherited from her family. Despite challenges, she continues to tap daily and maintain the farm herself. Through the project, a farm assessment revealed previously undiagnosed leaf disease. With targeted support, she learned to identify early symptoms, adopt better tapping practices, and implement yield-improving interventions.

 

Planting for the Future, Earning in the Present

 In Musi Rawas, the project’s sole demonstration plot highlights how regenerative practices can offer both environmental and economic benefits. The 0.25-hectare agroforestry site, managed by 54-year-old Subarni, was converted from a 33-year-old jungle rubber plot into a more productive and diversified system.

With support from the project implementation team, Subarni replanted 120 improved rubber clones and intercropped the land with bananas, peanuts, and durian. The peanuts alone are expected to yield approximately 150 kilograms every four months, beginning in July 2025 — a critical alternate source of income during the long replanting period.

“Normally, you wait years after replanting rubber before seeing any return,” he said. “Now, I see income while waiting too, and that gives me the motivation to keep going.”

Beyond immediate income, long-term investments like durian, a high-value crop locally known for its premium quality, reflect how smallholders are planning beyond subsistence. The demonstration plot now serves as a practical model for neighbouring farmers exploring integrated, sustainable rubber production.

 

Digital Tools for Real-World Change

Complementing in-person coaching is RubberWiki, a mobile app developed to extend learning beyond the field. As of July 2025, 549 farmers have been successfully onboarded, just over the initial target of 540.

The app offers training modules and real-time rubber price updates, which have proven especially valuable. “I check it almost every day,” said 40-year-old Partini, who uses it to monitor price fluctuations. Others, like 35-year-old Ari, revisit coaching content through the app in the evenings.

By offering flexible, on-demand learning, RubberWiki helps ensure that farmers can continue to build knowledge and confidence well after formal sessions have concluded.

 

A Model for Shared Industry Commitment

Goodyear has supported the GAP Coaching Project since its earliest days, recognizing that smallholders form the backbone of the global natural rubber value chain. In Phase 3, Goodyear invited General Motors to co-fund the initiative, reflecting a growing movement toward shared accountability across the supply chain.

“Smallholders are the foundation of the natural rubber industry,” said Chuan Heng, Associate Director, GOCPL Natural Rubber, Goodyear. “And, Goodyear, as part of GPSNR, engages in programs that support the natural rubber industry’s move towards a more sustainable supply chain.“

General Motors’ contribution also highlights its broader commitment to responsible sourcing. By funding smallholder-centred programs like this, GM is helping to ensure that sustainability principles are embedded at the very beginning of the rubber lifecycle, where real transformation begins.

Together, Goodyear and GM have shown that when downstream actors work together, the impact is tangible: higher participation from women and youth, expanded access to digital tools, and better agronomic outcomes for thousands of smallholders.

GPSNR Secretariat November 7, 2025
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