Smallholders Representation Working Group Update – September 2019

With the support of P4F, Transitions and several of their local partners across the world, we are having the first smallholders workshop in Indonesia for October 7th - 9th.

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In the August newsletter we have informed you that we will organize smallholders workshop in 5 different countries with the primary objectives of:

  1. Understanding the local needs and motivations of the smallholder farmers;
  2. Understanding and recommending solutions to the barriers for smallholders and their representative organizations to join and actively participate in the GPSNR;
  3. Observing and explaining the interaction and chemistry between farmers and representative organizations.

Now we are proud to tell you that we are ready to launch the first smallholders workshop in Jambi, Indonesia on October 7th – 9th. 20 smallholders and smallholder representative organizations that have been nominated by several local partners on the ground such as SNV, WWF Indonesia, Kirana Megatara, etc. will meet up in Jambi with various categories of GPSNR working group members to further explore the future of sustainable natural rubber production.  The participants from GPSNR side is limited to 6 persons to ensure the discussions are organically contributed by smallholders.

The 3 days workshop will start with self introduction, understanding each other, understanding the current and future trends of rubber market.  It will spread out to what the platform is and how the platform can work for and with smallholders to create a win-win solution.

Four more workshops to be organized this year after Indonesia will be held in Thailand, Vietnam, Cote d’Ivoire and Brazil.  After the 5 workshops are finished, we will recommend the smallholder representations to the Executive Committee during the General Assembly in March 2020.

Stay tuned for the dates and venues of the upcoming workshops. For more information please contact kobrat@gpsnr.org.

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News

Maintaining Alignment in GPSNR’s Strategic Outlook

As the mid-year mark approaches, our Working Groups continue to make progress in their respective areas of focus. In spite of the setbacks brought about by the COVID-19 pandemic, group calls and discussions remain as scheduled, with every intention to have deliverables ready for approval or presentation at the General Assembly 2020.

Final text for the proposed policy components and baseline reporting requirements, developed by the Policy Toolbox Working Group, have been proposed. The documents are being circulated for approval within the Working Group before being submitted to the Executive Committee. A pilot testing phase for the reporting requirements will be launched shortly after. More details on this will be released soon.

Along with the finalization of the Terms of References for the two pilot proposals, the Traceability and Transparency Working Group is also developing a budget and timeline for these pilot proposals, to be submitted to the Executive Committee for approval.   

While there have been efforts between Working Groups revolving around calibration and aligning, the importance of alignment with all Working Groups is increasingly being recognized as important. Moving forward, the Strategy and Objectives Working Group will undertake a more coordinating role. This will see a Platform-wide effort to directly engage and align with the other Working Groups  to better bring forward their strategies into the Theory of Change, understand their project plans and how to interact, and bring together input from all the Working Groups to support the development of Platform Key Performance Indicators (KPIs).

Within the Strategy and Objectives Working Group itself, work on filling out the Theory of Change continues. The Working Group is also liaising closely with consultant James Griffiths on his study on social risks following the presentation of a first draft to the Working Group for review.

13 Global Tire Companies Co-Invest to Deliver Healthcare to 1,800 Rubber Farming Households in Côte d’Ivoire

Groundbreaking GPSNR initiative with social enterprise Elucid targets the overlooked link between farmer health and supply chain resilience

SINGAPORE, 23 April 2026:  The Global Platform for Sustainable Natural Rubber (GPSNR) today announced a three-year partnership with Berlin-based social enterprise Elucid to deliver healthcare access to 1,800 rubber farmers and their households. This will benefit approximately 9,000 individuals  in Côte d’Ivoire. The initiative is funded through GPSNR’s Shared Investment Mechanism (SIM) by 13 tire and rubber companies: Aeolus Tyre Co., Ltd., Apollo Tyres Ltd., Balkrishna Industries Ltd. (BKT), The Goodyear Tire & Rubber Company, Hankook Tire & Technology, Kumho Tire Co., Inc., Maxxis International, Nokian Tyres plc, Prometeon Tyre Group, Sumitomo Riko Company Limited, Sumitomo Rubber Industries, Ltd., Toyo Tire Corporation, and The Yokohama Rubber Co., Ltd.

The partnership addresses a gap the industry has long overlooked: the direct impact of farmer health on supply chain productivity. Medical emergencies cost Côte d’Ivoire an estimated 853 million USD in cocoa exports in 2017 alone. With many farmers cultivating both cocoa and rubber, the implications for the natural rubber sector are significant. Research from Ghana  shows that enrollment of farmer households in national health insurance increases their agricultural investment in several areas by approximately 40%, according to a 2024 study published in Agricultural Finance Review.

“We talk constantly about improving yields and farm management practices, but we’ve missed something fundamental,” said GPSNR CEO Stefano Savi. “A farmer who can’t afford to see a doctor when they’re sick or who cannot go to the farm because their child is unwellcan’t be productive. Healthcare isn’t separate from supply chain resilience. It’s central to it.”

A Critical Gap for the World’s Fourth-Largest Rubber Producer

Côte d’Ivoire is critical to global rubber supply chains, yet smallholder farmers who drive production across the country’s forest regions face severe healthcare barriers. The country ranks 187th out of 195 globally for quality of care, and only 32% of essential medicines are available in the public health sector, according to a 2020 health systems assessment. While two-thirds of the population are enrolled in the national health insurance scheme (CMU) on paper, fewer than 4% actually used their insurance card in 2025, due to administrative hurdles and facility-level barriers.

When farmers lack reliable healthcare, medical emergencies force them to sell assets and abandon farm improvements — a direct risk to the supply chains that depend on them.

A Comprehensive, Four-Part Approach

The initiative combines four components:

  • Enrollment in CMU national insurance for all participating farmers and households
  • Elucid’s emergency and essential care scheme covering WHO-accredited medications and life-saving services
  • Quality improvements at 15 healthcare facilities serving the target communities
  • Community awareness programs connecting health to economic wellbeing

Elucid’s digital platform will track all data in real time, enabling transparent impact reporting throughout the project. The program aims to increase healthcare visits from fewer than 200 to over 1,800, drive CMU enrollment from less than 30% to over 90%, and prevent more than 150 catastrophic health expenditure events each year. Half of beneficiaries will be women and 20% will be children under 18.

“This is about demonstrating what’s possible when the private sector invests in making national health systems work for farmers,” said Sambhavna Biswas, Partnerships Manager at Elucid. “This model can be replicated across rubber-growing regions and adapted to other agricultural sectors. Everyone in the value chain benefits when the people at its foundation are healthy and economically secure.”

Farmer enrollment begins in August 2026, with healthcare access improvements continuing until  January 2029. From December 2027, the project will transition toward long-term sustainability, building cooperative capacity to maintain health support for their members.

About GPSNR: The Global Platform for Sustainable Natural Rubber is a multi-stakeholder initiative bringing together tire manufacturers, vehicle makers, natural rubber processors and traders, and civil society organizations to develop and implement sustainability policies and practices across the natural rubber value chain. More on sustainablenaturalrubber.org

About Elucid: Elucid is a Berlin-based social enterprise providing data-driven healthcare services for farmers and workers in global supply chains across six countries and five agricultural sectors. Learn more at www.elucid.social

Media Contacts: GPSNR: Bani Bains | bani.bains@gpsnr.org;

 Elucid: Sambhavna Biswas | sambhavna.biswas@elucid.de

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