GPSNR Policy Framework

Groundbreaking GPSNR initiative with social enterprise Elucid targets the overlooked link between farmer health and supply chain resilience

SINGAPORE, 23 April 2026:  The Global Platform for Sustainable Natural Rubber (GPSNR) today announced a three-year partnership with Berlin-based social enterprise Elucid to deliver healthcare access to 1,800 rubber farmers and their households. This will benefit approximately 9,000 individuals  in Côte d’Ivoire. The initiative is funded through GPSNR’s Shared Investment Mechanism (SIM) by 13 tire and rubber companies: Aeolus Tyre Co., Ltd., Apollo Tyres Ltd., Balkrishna Industries Ltd. (BKT), The Goodyear Tire & Rubber Company, Hankook Tire & Technology, Kumho Tire Co., Inc., Maxxis International, Nokian Tyres plc, Prometeon Tyre Group, Sumitomo Riko Company Limited, Sumitomo Rubber Industries, Ltd., Toyo Tire Corporation, and The Yokohama Rubber Co., Ltd.

The partnership addresses a gap the industry has long overlooked: the direct impact of farmer health on supply chain productivity. Medical emergencies cost Côte d’Ivoire an estimated 853 million USD in cocoa exports in 2017 alone. With many farmers cultivating both cocoa and rubber, the implications for the natural rubber sector are significant. Research from Ghana  shows that enrollment of farmer households in national health insurance increases their agricultural investment in several areas by approximately 40%, according to a 2024 study published in Agricultural Finance Review.

“We talk constantly about improving yields and farm management practices, but we’ve missed something fundamental,” said GPSNR CEO Stefano Savi. “A farmer who can’t afford to see a doctor when they’re sick or who cannot go to the farm because their child is unwellcan’t be productive. Healthcare isn’t separate from supply chain resilience. It’s central to it.”

A Critical Gap for the World’s Fourth-Largest Rubber Producer

Côte d’Ivoire is critical to global rubber supply chains, yet smallholder farmers who drive production across the country’s forest regions face severe healthcare barriers. The country ranks 187th out of 195 globally for quality of care, and only 32% of essential medicines are available in the public health sector, according to a 2020 health systems assessment. While two-thirds of the population are enrolled in the national health insurance scheme (CMU) on paper, fewer than 4% actually used their insurance card in 2025, due to administrative hurdles and facility-level barriers.

When farmers lack reliable healthcare, medical emergencies force them to sell assets and abandon farm improvements — a direct risk to the supply chains that depend on them.

A Comprehensive, Four-Part Approach

The initiative combines four components:

• Enrollment in CMU national insurance for all participating farmers and households
• Elucid’s emergency and essential care scheme covering WHO-accredited medications and life-saving services
• Quality improvements at 15 healthcare facilities serving the target communities
• Community awareness programs connecting health to economic wellbeing

Elucid’s digital platform will track all data in real time, enabling transparent impact reporting throughout the project. The program aims to increase healthcare visits from fewer than 200 to over 1,800, drive CMU enrollment from less than 30% to over 90%, and prevent more than 150 catastrophic health expenditure events each year. Half of beneficiaries will be women and 20% will be children under 18.

“This is about demonstrating what’s possible when the private sector invests in making national health systems work for farmers,” said Sambhavna Biswas, Partnerships Manager at Elucid. “This model can be replicated across rubber-growing regions and adapted to other agricultural sectors. Everyone in the value chain benefits when the people at its foundation are healthy and economically secure.”

Farmer enrollment begins in August 2026, with healthcare access improvements continuing until  January 2029. From December 2027, the project will transition toward long-term sustainability, building cooperative capacity to maintain health support for their members.

About GPSNR: The Global Platform for Sustainable Natural Rubber is a multi-stakeholder initiative bringing together tire manufacturers, vehicle makers, natural rubber processors and traders, and civil society organizations to develop and implement sustainability policies and practices across the natural rubber value chain. More on sustainablenaturalrubber.org

About Elucid: Elucid is a Berlin-based social enterprise providing data-driven healthcare services for farmers and workers in global supply chains across six countries and five agricultural sectors. Learn more at www.elucid.social

Media Contacts: GPSNR: Bani Bains | bani.bains@gpsnr.org;

 Elucid: Sambhavna Biswas | sambhavna.biswas@elucid.de

On Wednesday, 19 April 2023, the European Union approved the upcoming Deforestation-Free Regulation (EUDR) to prevent companies from placing products linked to deforestation onto the EU market. As part of the wider vision of the EU Green Deal, it will demand companies who import rubber or rubber-based products (e.g., tires) to verify that their supply chain is deforestation-free. It’s a push towards an era of environmental accountability, yet it also sparks debates about the path forward for the rubber industry.

The EUDR requires companies to have traceability to the farm level, including geo-location data and proof of land legality. According to the regulation, every plot below 4 hectares requires at least a GPS point coordinate, while plots above 4 hectares must have a polygon.

Fulfilling these traceability requirements is no small feat. There is concern from the industry that smallholder farmers may be unintentionally excluded from global sustainable supply chains. Ensuring smallholder farmer inclusion requires a holistic sustainability approach.  There is no doubt that the rubber industry has begun moving towards sustainable rubber sourcing through combined industry efforts like the Global Platform for Sustainable Natural Rubber (GPSNR). However, the reality is that most imported rubber to the EU currently does not meet the regulatory requirements as the industry lacks traceability to the farm level. As 85% of the global natural rubber supply is supplied by approximately 6 million smallholder farmers, the implications of this regulation could be far-reaching and severe, particularly for these smallholder farmers.

However, there is a lot of hope.

Firstly, even though it might seem challenging, traceability to the farm level is doable – even for the rubber industry. This has been demonstrated in a GPSNR-funded farmer training and coaching project primarily focused on supporting smallholders to apply Good Agriculture Practices (GAP). Koltiva, the company I am working for and who was selected to be the implementing partner for this project, has mapped more than 4,000 farmers and their farms to help them to prepare for the EUDR in less than a year.

Secondly, we believe that traceability to the farm is scalable. In our work with clients in 51 countries, we were able to map almost 1 million smallholder farmers through our KoltiTrace platform. Platforms such as KoltiTrace allow companies to map and verify their supply chain, including transaction traceability from Seed to Tire and deforestation-free analysis.

Finally, EUDR could have a long-term positive impact on smallholder farmers. Currently, many rubber farmers do not have proper land titles. Due to the EUDR geolocation requirements, many smallholders will, for the first time, have access to a map of their own plantation, allowing them to legalize their land.

And it doesn’t stop there. Smallholders have largely been invisible in global supply chains. Traditional development programs have tried to engage them, but they have not reached the expected results. Many smallholders still have no access to knowledge, no access to capital,  and soon will also be excluded from the carbon economy.

I believe that it’s possible to bridge these gaps. Traceability to farm level and digitalizing the first mile of agricultural value chains can lay the foundation for holistic sustainability interventions. Enabled by technology and data, the sector can equip farmers with critical knowledge, improve their access to finance, actively support farmers to apply low-carbon practices and enable them to reap the benefits of the growing carbon economy.

While traceability cannot be achieved overnight, the rubber industry is in a unique position. At GPSNR, the major industry players are sitting at one table. Through combined efforts and data-sharing agreements of shared supplier data, the rubber industry can become a leading example of how to meet the EUDR.

About the Author:
Luca Fischer is Koltiva’s Program Manager, leading Koltiva’s boots-on-the-ground implementation projects in the rubber sector globally. He bridges the gap between the client, product, and field teams.

Luca has over five years of work experience in sustainable sourcing, smallholder livelihood, and climate-smart agriculture development. He graduated with an M.Sc. in Sustainable Resource Management from the Technical University of Munich, Germany.

About Koltiva (click here for more information)
Established in 2013, Koltiva is a leading agritech company for enterprises to make their global supply chains traceable, inclusive, and climate-smart. Backed by Koltiva’s human-centered technology with boots-on-the-ground professional service, Koltiva supports some of the largest multinational companies by digitizing and verifying global supply chains, focusing on enhancing traceability, inclusiveness, and sustainability. Koltiva combines triple-tech (AgriTech, FinTech, and ClimaTech) to improve producers’ outcomes and profitability while building more sustainable supply chains.