Stakeholders launch Global Platform for Sustainable Natural Rubber

Today, natural rubber stakeholders convened for the ceremonial launch of an independent platform to lead improvements in the socio-economic and environmental performance of the natural rubber value chain.

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Stakeholders including tire manufacturers, other rubber users, suppliers and processors, vehicle makers and NGOs, contributed to the development of the Global Platform for Sustainable Natural Rubber (GPSNR). This included alignment on a wide-reaching set of priorities for the natural rubber supply chain. The GPSNR will work to harmonize standards to improve respect for human rights, prevent land-grabbing and deforestation, protect biodiversity and water resources, improve yields, and increase supply chain transparency and traceability.

Development of the platform was initiated by the CEOs of the World Business Council for Sustainable Development (WBCSD) Tire Industry Project (TIP) in November 2017 and has since been led by a Working Group of TIP member companies. TIP members continue to work to ensure the sustainable production and supply of natural rubber, and in joining the platform they commit to be able to demonstrate the integration of principles for sustainable natural rubber into their purchasing and/or operational activities. The GPSNR is open to applications for membership from other natural rubber stakeholders.

Speaking at the launch Peter Bakker, President and CEO of WBCSD said “The tire industry consumes around 70 percent of natural rubber and demand is growing. This throws into sharp relief the social, economic and environmental opportunities associated with this important commodity. The GPSNR will consider the people, communities and natural resources touched by natural rubber production and supply – they all stand to benefit from the creation and adoption of sustainable and responsible practices.”

The ceremonial launch included the signing of a GPSNR Member Statement by the 11 members of TIP, and Ford Motor Company, Halcyon Agri Corporation Limited, ITOCHU Corporation, Kirana Megatara, SIPEF, The Socfin Group, and Southland Global PTE Ltd.

Bakker praised the efforts of founding and prospective GPSNR members in bringing the platform to launch, adding “This spirit of collaboration will define the actions of the platform going forward – there is strength in diversity, and the various interests and expertise within the GPSNR can deliver a truly sustainable natural rubber supply chain.”

The WBCSD’s TIP spearheaded development of the GPSNR and will financially support the platform during start-up and its first two years of operation – a level of support necessary to ensure basic operations while a paying membership base is established. Despite industry backing the GPSNR will maintain its independence, underlined Anne-Cécile Remont, Director WBCSD TIP– “Once officially launched, the platform will be independently managed, with governance and decision making overseen by a representative group of stakeholders.”

Building upon past work, in developing the platform, a review of comparable supply chain sustainability initiatives, including natural rubber, revealed that meaningful change was best achieved through the mainstreaming of good practices and this was central to discussions around the GPSNR’s governance structure, explained Remont. “Successful mainstreaming requires actionable commitment from the entire supply chain. Best results are found where the various contributions of stakeholder groups are relative to their ownership of supply chain opportunities, their relevant expertise and their capacity to implement meaningful change,” she said.

To be headquartered in Singapore, a dedicated GPSNR secretariat will kick-off operations in March 2019 with an inaugural GPSNR General Assembly.

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GPSNR Working Groups Update: October 2022

Strategy and Objectives Working Group

The assurance model taskforce, which sits under the umbrella of this working group, worked on establishing KPIs, GPSNR and Company targets, and tasking the KPIs to other working groups, categories and members. Its other subgroup on risk is currently working on a proposal for the definition of polygons in the EU Deforestation Regulation based on a request from GPSNR member ETRMA. Th subgroup also has two new co-chairs – Maggie Fitzherbert from ZSL and Ayako Itoh from Bridgestone.

Smallholder Representation Working Group

After completing its first round of pilot agroforestry workshops in Indonesia, the working group has its next round planned in Cambodia starting this month. Subsequently, they are preparing for country-based focus group discussions on the Smallholders Policy Equivalent and for the GPSNR-HCSA Smallholder Toolkit Field Trials. They are also working on processing smallholder applications from Liberia and Cambodia.

Policy Toolbox Working Group

The group is working on finalizing the TORs for the Year 1 Reporting Review to be conducted in the first quarter of next year. They are also assessing if any changes to reporting framework and its details (i.e. process, extensions, questions) are needed based on the Year 1 Reporting Review results.

Capacity Building Working Group

The group is currently evaluating proposals to appoint a software developer for the second phase of the GPSNR Knowledge Sharing Platform. They have kicked off the Disease Fighting Project with SNV-IRRI in Indonesia, after having recently completed the first milestone of the SNV-Proforest GAP coaching in the country. They continue to seek members’ funding for capacity building projects in Indonesia (second stream of disease fighting) and Cote d’Ivoire (training centres). To know more, you can find the project details here.

 

Shared Responsibility Working Group

The group is working on the deliverables discussed for each of its sub working groups during the in-person meetings, and will present findings to the membership on 15th November 2022.

13 Global Tire Companies Co-Invest to Deliver Healthcare to 1,800 Rubber Farming Households in Côte d’Ivoire

Groundbreaking GPSNR initiative with social enterprise Elucid targets the overlooked link between farmer health and supply chain resilience

SINGAPORE, 23 April 2026:  The Global Platform for Sustainable Natural Rubber (GPSNR) today announced a three-year partnership with Berlin-based social enterprise Elucid to deliver healthcare access to 1,800 rubber farmers and their households. This will benefit approximately 9,000 individuals  in Côte d’Ivoire. The initiative is funded through GPSNR’s Shared Investment Mechanism (SIM) by 13 tire and rubber companies: Aeolus Tyre Co., Ltd., Apollo Tyres Ltd., Balkrishna Industries Ltd. (BKT), The Goodyear Tire & Rubber Company, Hankook Tire & Technology, Kumho Tire Co., Inc., Maxxis International, Nokian Tyres plc, Prometeon Tyre Group, Sumitomo Riko Company Limited, Sumitomo Rubber Industries, Ltd., Toyo Tire Corporation, and The Yokohama Rubber Co., Ltd.

The partnership addresses a gap the industry has long overlooked: the direct impact of farmer health on supply chain productivity. Medical emergencies cost Côte d’Ivoire an estimated 853 million USD in cocoa exports in 2017 alone. With many farmers cultivating both cocoa and rubber, the implications for the natural rubber sector are significant. Research from Ghana  shows that enrollment of farmer households in national health insurance increases their agricultural investment in several areas by approximately 40%, according to a 2024 study published in Agricultural Finance Review.

“We talk constantly about improving yields and farm management practices, but we’ve missed something fundamental,” said GPSNR CEO Stefano Savi. “A farmer who can’t afford to see a doctor when they’re sick or who cannot go to the farm because their child is unwellcan’t be productive. Healthcare isn’t separate from supply chain resilience. It’s central to it.”

A Critical Gap for the World’s Fourth-Largest Rubber Producer

Côte d’Ivoire is critical to global rubber supply chains, yet smallholder farmers who drive production across the country’s forest regions face severe healthcare barriers. The country ranks 187th out of 195 globally for quality of care, and only 32% of essential medicines are available in the public health sector, according to a 2020 health systems assessment. While two-thirds of the population are enrolled in the national health insurance scheme (CMU) on paper, fewer than 4% actually used their insurance card in 2025, due to administrative hurdles and facility-level barriers.

When farmers lack reliable healthcare, medical emergencies force them to sell assets and abandon farm improvements — a direct risk to the supply chains that depend on them.

A Comprehensive, Four-Part Approach

The initiative combines four components:

  • Enrollment in CMU national insurance for all participating farmers and households
  • Elucid’s emergency and essential care scheme covering WHO-accredited medications and life-saving services
  • Quality improvements at 15 healthcare facilities serving the target communities
  • Community awareness programs connecting health to economic wellbeing

Elucid’s digital platform will track all data in real time, enabling transparent impact reporting throughout the project. The program aims to increase healthcare visits from fewer than 200 to over 1,800, drive CMU enrollment from less than 30% to over 90%, and prevent more than 150 catastrophic health expenditure events each year. Half of beneficiaries will be women and 20% will be children under 18.

“This is about demonstrating what’s possible when the private sector invests in making national health systems work for farmers,” said Sambhavna Biswas, Partnerships Manager at Elucid. “This model can be replicated across rubber-growing regions and adapted to other agricultural sectors. Everyone in the value chain benefits when the people at its foundation are healthy and economically secure.”

Farmer enrollment begins in August 2026, with healthcare access improvements continuing until  January 2029. From December 2027, the project will transition toward long-term sustainability, building cooperative capacity to maintain health support for their members.

About GPSNR: The Global Platform for Sustainable Natural Rubber is a multi-stakeholder initiative bringing together tire manufacturers, vehicle makers, natural rubber processors and traders, and civil society organizations to develop and implement sustainability policies and practices across the natural rubber value chain. More on sustainablenaturalrubber.org

About Elucid: Elucid is a Berlin-based social enterprise providing data-driven healthcare services for farmers and workers in global supply chains across six countries and five agricultural sectors. Learn more at www.elucid.social

Media Contacts: GPSNR: Bani Bains | bani.bains@gpsnr.org;

 Elucid: Sambhavna Biswas | sambhavna.biswas@elucid.de

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