Addressing the Impact of COVID-19 on Natural Rubber Smallholders

By James Chang Wen Jie, Michelin

In February 2022, the Global Platform for Sustainable Natural Rubber released its Theory of Change (ToC), a document which articulates how the platform aims to positively impact the supply chain and achieve its desired states.  As a representative of my company Michelin at the platform, I have been part of this intensive, fulfilling task for the last year.

While I had some previous experience with ToC frameworks for individual projects, this was the first time I was engaged in one at a multi stakeholder platform level. The major difference here, and one emblematic of the ‘GPSNR multi-stakeholder experience’, was that we needed to integrate as many perspectives and expertise as we could, from all of GPSNR’s working groups and member categories. After all, bringing this theory of change to life is a task that will eventually fall on every stakeholder represented in GPSNR. If we wanted a document that the platform could truly rally around, we needed a co-creation process built on inclusivity as well as accountability.

My fellow task team members Martin Hollands (BirdLife International) and James Laimos (Goodyear) can attest to the fact that the journey was hard work. Yet, over the two half-day platform workshops and numerous additional consultation sessions with working group chairs and interested members, the strength of the platform showed itself in the depth of insights provided during discussions, and in the rigor of the final document. I am confident we would not have arrived where we did without the unique mix of experiences and operating contexts that members had. As a representative of my organization, the exposure to a wide range of perspectives from all along the natural rubber value chain is also a valuable input to our own sustainability journey, alongside and in addition to GPSNR.

The most visible output of this work is this interactive web-document accessible on the GPSNR website. While it is an easy and simple introduction to our work, it is nonetheless a result of a rigorous and intensive process, which required the investment of many stakeholders (including many hours of hard deliberation by the task team!). This of course belies the question:

Does theory matter and was this time really worth it?

It’s a question the task team asked itself a number of times as well. However, my own journey in sustainability has taught me that while it is tempting to jump straight to action, issues on the ground are often more complex than they seem, and well-meaning actions can lead to unintended outcomes. We therefore not only need to know where we are going, but also need to map and understand the series of events or actions that will get us there. A theory of change exercise allows us to dig deep into the root causes of the current situation, leveraging on the experience and expertise we have across working groups and stakeholder categories to work on plans that tackle issues at their core.

Articulating the theory of change at this juncture in GPSNR’s journey also allows for a ‘stock take’ before the platform accelerates into implementation. The journey towards sustainability in the natural rubber supply chain is a complex one which requires a careful balance of environmental, social, and economic spheres. It also requires coordinating work on multiple action areas (i.e., the work of GPSNR’s many working groups) to make sure that our activities truly address identified root problems without any major gaps.

In fact, these conversations did end up identifying some gaps, and spurred us to explore solutions. For example, a member brought up the point that real impact across the world’s 6 million smallholders would mean that GPSNR would need some way to multiply its impact beyond farmers benefited through direct involvement in GPSNR or its capacity building programmes. Further conversation and the sharing of case studies from experiences in other commodities identified that a key intervention to tackle will be to empower networks of farmers that can promulgate good practices in, and beyond their communities.

As the world emerges from the aftermath of the pandemic and unprecedented supply chain disruptions, being clear on what we need to do to truly make an impact is more important than ever. I hope that interacting with GPSNR’s Theory of Change will give you a good idea of where we’re headed, and how we hope to get there!

GPSNR’s second General Assembly was opened by Director Stefano Savi, who wished everyone a warm welcome to the virtual event. 

Next on the agenda was a message from Dr Gerd Müller, the German Federal Minister for Economic Cooperation and Development. The message was delivered via video by Sebastian Lesch, Head of Unit – International Agricultural Policy, Agriculture, Innovation, from the German Federal Ministry for Economic Cooperation and Development (BMZ). In his message, Dr Müller underscored BMZ’s support for GPSNR as a member and donor. He also urged all links in the natural rubber supply chain to continue to work towards comprehensive sustainability. 

Stefano also took the opportunity to acknowledge and thank BMZ and other donor partners such as Partnerships for Forests (P4F), a UK aid funded program, for their continued support, as well as WBCSD and the Tire Industry Project for their support in the Platform’s launch phase.

The opening remarks were delivered by Segsarn Trai-Ukos, Chair of the GPSNR Executive Committee. In his remarks, Segsarn summarized the achievements of the Platform over the past 18 months, recognising the dedication and effort put in by members of the Working Groups and the Executive Committee despite the global pandemic. “We have accomplished much in our first 18 months, and I’m excited to see our continued progress as we move forward.” he concluded.

After the opening remarks, Stefano gave a Secretariat Update, showing how GPSNR has grown since the first General Assembly. Membership has almost tripled, and engagement remains high. On the Communications front, GPSNR maintains a global outreach with its website, and has seen an increase in social media followers, along with mentions and features by numerous media outlets. Stefano also touched upon GPSNR’s financial status, which he described as healthy. 

The various Co-Chairs of the respective Working Groups then proceeded to give a brief update on what they have achieved so far, as well as the next steps. For a more detailed look at what comes next for our Working Groups, check out the article ‘The Road Ahead for GPSNR’s Working Groups’.

And finally, the moment everyone had been waiting for – the results of the voting. 

The verdict for each resolution was revealed one at a time, with the number of votes for, against and abstained, displayed for each resolution. All proposed resolutions were passed with overwhelming majorities.

Up next to be revealed were the results of the Executive Committee elections. These were announced by category, with the elected representatives giving a short speech after being introduced. For a look at GPSNR’s second Executive Committee, check out our article ‘A First Look at GPSNR’s second Executive Committee’.

Lastly, Co-Chair of the GPSNR Executive Committee, Amy Smith, delivered some heartfelt words as part of her closing remarks. “We all have the responsibility to drive sustainability in the global marketplace because our forests, wildlife, climate, communities and businesses depend on it,” she said. “And GPSNR has the ability to effect that transformational change.”